Includes bibliographical references.
|Statement||Edited by S. Neelamegham.|
|LC Classifications||HF5415.13 .N4|
|The Physical Object|
|Pagination||xvi, 459 p.|
|Number of Pages||459|
|LC Control Number||78912193|
Book description Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. in “The Indian Context” and has opined that it has rightly recognized the need for aligning marketing teaching with the “Stage of development of Markets and Countries”. Even after fifth edition, the book is updated and fits into the classical remarks of Levitt. The book has nine parts divided into 31 chapters covering about pages. I'm very happy with my books. One book is about marketing management. So far what I have read the content is clear and easy to follow with good examples. The other book covers cases (India). The delivery time was as promised. (I am currently living in Suriname (South America))/5(). able achieve advertising analysis approach areas awareness Bank become brand buyer called channel communication competition competitors concept consider consumer continuously corporate cost create customer's decided decision deliver demand direct distribution economy effective example existing expectations factors Figure firm firm's focus 5/5(2).
I bought this book for an MBA class I'm taking. It is a very good book for this class. It stays on subject and is very easy to understand. It addresses just about every aspect of marketing management. Has a lot of helpful stories about current companies and their approaches to marketing s: Significance of Marketing Management in Indian Economy. In this age of competition while the industrialization is rapidly progressing, the significance of the well-arranged methods of marketing too is increasing. Due to the planned economic development, we have made enough of progress in agricultural and industrial spheres. Kurtz & Boone, Principles of Marketing, 12 th Edition, Cengage Publications, Best References Books For Marketing Management. Philip Kotler, Marketing Management – Analysis, Planning, Implementation and Control, Prentice Hall of India. Kotler and Koshy, Marketing Management – A South Asian Perspective, Pearson S A Sherlekar. The Marketing Book. This Page Intentionally Left Blank. The Marketing Book Fifth Edition Edited by Implications for marketing management Summary and conclusion References Further reading The development of the service economy Services and consumer value What are services?
Kaushik Basu, Professor of Economics at Cornell and former Chief Economist of the World Bank (), says there's a Gandhian way of evaluating society that takes account of both growth and inequality, and tells us why his job is an anthropologist's dream come picks the best books to understand India's economy. Interview by Sophie Roell. Considered to be one of the best-selling authors in India, Mainak Dhar primarily writes on science, marketing, and management. Brand Shastra is one of his latest books and is also listed under the Amazon’s list of Memorable Books of So Far. Here is the pioneer. A book that is India-centric, comprehensive and apt for the times. Staying relevant to contemporary times, the sixth edition of the transformational text Marketing Management: Indian Context, Global Perspective comes with an even mightier foundation with its practical, research-based content. Why this particular text. NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN /ISBN That package includes ISBN /ISBN and ISBN /ISBN For undergraduate and graduate courses in marketing Reviews: