Marketing management and the Indian economy.
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Marketing management and the Indian economy. by S. Neelamegham

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Published by Vikas Publications in Delhi .
Written in English

Subjects:

Places:

  • India

Subjects:

  • Marketing -- India -- Management -- Addresses, essays, lectures

Book details:

Edition Notes

Includes bibliographical references.

StatementEdited by S. Neelamegham.
Classifications
LC ClassificationsHF5415.13 .N4
The Physical Object
Paginationxvi, 459 p.
Number of Pages459
ID Numbers
Open LibraryOL4390693M
LC Control Number78912193

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Book description Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. in “The Indian Context” and has opined that it has rightly recognized the need for aligning marketing teaching with the “Stage of development of Markets and Countries”. Even after fifth edition, the book is updated and fits into the classical remarks of Levitt. The book has nine parts divided into 31 chapters covering about pages. I'm very happy with my books. One book is about marketing management. So far what I have read the content is clear and easy to follow with good examples. The other book covers cases (India). The delivery time was as promised. (I am currently living in Suriname (South America))/5().   able achieve advertising analysis approach areas awareness Bank become brand buyer called channel communication competition competitors concept consider consumer continuously corporate cost create customer's decided decision deliver demand direct distribution economy effective example existing expectations factors Figure firm firm's focus 5/5(2).

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